THREE hundred children from disadvantaged communities will be able to watch Notts County's match today free, as part of charity fundraiser.
Sporting Hearts was set up in 2010 by Bestwood-born businessman Paul Lowe.
He and his ten-strong group of charitable partners and associates oversee the delivery of sports-related projects to schools and communities across Nottinghamshire, Derbyshire and London.
The schemes have been awarded grants from BBC Children in Need and Awards 4 All as well as Sportivate.
The charity is holding a fundraising day at Meadow Lane this afternoon when Notts County take on Colchester United.
Mr Lowe said: "My early days in Bestwood taught me that the only way out of deprivation is sport or education. Sporting Hearts is founded on the principle of giving youngsters a sporting chance in life.
"I remember being a die-hard Forest fan and that gave me an identity at a time when I had lost my own.
"That's what we want to do for these kids: give them a focus – a purpose.
"We want to target more disadvantaged children and, through sport, give them a goal, something to achieve.
"In this way we make a positive change for teenagers, providing education and physical activity away from the streets."
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