Nottingham Forest have refused to be drawn on rumours that the club's famous City Ground stadium could be renamed to bring in sponsorship cash.
A report from the Mail Online has suggested that the club are poised to announce a sponsorship deal with the Kuwaiti government which would see the stadium renamed the Kuwait City Ground Stadium or KCG Stadium and that the players will also have a Kuwait logo on their shirts this season.
But when the Post contacted the club, they did not wish to comment.
The Post understands that Forest chairman and owner Fawaz Al Hasawi is currently out in Kuwait talking to a number of different parties with regard to sponsorship but that no arrangements have been finalised.
The Post also understands that Al Hasawi is not likely to return to England until the first game of the season against Blackpool.
The rumours about the name change have led to much debate - with fans very much divided over the issue
Ruairi Cullen from West Bridgford thinks the rumoured deal would make sense for the Reds.
"Football has changed," he said. "Like it or not the game is very commercial now and ou have to be able to make these sorts of deals in order to compete. I would have concerns if the colour of the kit was being changed or the team name, but the City Ground will always be the City Ground."
On twitter, @stu_smith_01 added: "I have absolutely no problem with it. It has no negative impact on the club at all. This will only help make #nffcstronger."
And @Ashleynffc94 said: "Some people need to realise that fawaz is doing the best for the club, renaming the ground will do wonders for the club #nffc."
But not all fans would be comfortable with the reported deal.
Daniel Land, who lives in Stanton on the Wolds, said: "I think football and football fans have lost their way. If this is what the game is about now, I'm not sure if I can still justify calling it the beautiful game."
The 25-year-old added: "Nottingham Forest are a proud club with great traditions and history - I would be sad to see any part of that eroded."
Commenting on the Post's original story, onegreen said he was concerned the history of the club would be lost. He said: "I too would rather stay in the Championship than jump on the destructive, unsustainable money bandwagon. To those who think that our club heritage is worthless, you are talking like those hoards of Manchester United 'fans' who would struggle to point to Manchester on a map and have no conception of where the club came from."
Fans have been debating the issue for weeks after an interview appeared on a Kuwaiti website. However, there is some dispute as to the accuracy of the quotes from Forest Chairman Fawaz Al Hasawi which may have got lost in translation.